B/I/Sd Provocations

Team-based formal presentations

Below assigned are ten thematic ‘provocations’. One assigned per group. After reading / reviewing, curate the information with the goal-in-mind of developing a lecture for the class. Design that lecture, in a presentation form – details below.

In general, the provocations fall within the broader categories of branding, interaction, service design, and other specific themes. Each suggests / gives an orientation toward a ‘main’ topic to mine or develop. Support links are provided to help explain topic, and catalyze your initial research. You may add (case studies, videos, other texts, for example), or edit out (sharpen focus), as your lecture’s structure and focus emerges. Maintain the general idea of the initial given focus – B/I/Sd, etc. That said, you may also challenge certain claims (some sections, by design, may offer competing claims). Update (example: an article is over 5 years-old), or give your p.o.v. – if productive towards a contemporary understanding. One you can validate or give other evidence in some way! In this sense, we ‘also’ want to know what ‘you’ think, as insight – not just repeat claims or facts uncritically.

Plan / design for a lecture / presentation of 15 to 17 minutes, delivered to the whole class live – then shared digitally, on course site or google drive. You should anticipate supporting the lecture / presentation with appropriate visual and audio support, e.g. slides, short videos, etc. – however, the group’s own voice (individually, and collectively) are the primary means that describe, inform, and educate insights understood as important. Add, remix, or edit out, in the interest of clarity and time afforded – as well as content. This is each group’s responsibility of authorship, to a degree.

Formal presentation technical details.

Highlight the ‘key details’, through selected slides, etc. However, the presentation should also show a deeper understanding of the text (synthesis) – not simply recap the chapter, link, etc. You should demonstrate how your theme elucidates the world of design experiences. That is, make the case for applicability through visual / verbal / aural examples (provided or found anew) which help the class understand the theme discussed in clearer ways than before. Be succinct, but expand on a provocation where necessary. This should in most cases require additional research of the topic.
Each group is limited to 15 to 17 minutes + 5 minute for possible question.
RGB mode, 1024 x 768 pixels (72 dpi) when slides.
Videos intended for playback during the lecture (to elaborate on a key point), should be “ready to go” (sound check, fully compressed), with playback efficiency confirmed PRIOR the presentation. Still, keep in-mind, your presentation (voice) should be the primary means of understanding. You can share support links to extended media, however.
Each member should participate (by speaking / presenting) – though you may have a main moderator, if desired. Rehearse outside of class time as needed. “Flow” your presentation appropriately. For example, include: title slide and or theme definition, not “too-much” text on slides (talk to us, be conversational), and summarize at-end insights / lessons learned, etc.
Presentation as future resource: Archive the entire PDF presentation to the blog site (or and other designated site – google drive, etc.), for access by others.

These themes (topics) are intended as ‘introductory’, and situate focal areas the class may build upon throughout studio work during the semester. As such, they are provocations for now (other students to engage with presenters, ask questions), and later. Ideally, they help catalyze a personal repertoire of systems level design thinking for conceptual work, that informs making choices.

Assigned provocations and teams:

Note: Teams are short-term, just for this activity.

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B R A N D I N G

date due: 8/27 __________@3:45

1__Flexibility_p87 to p95

(Above chapter @ NCSU Library, download Book: Participate, Armstrong /Stojmirovic)

Natacha Bomparte, Jane Thomas, Olivia Bryant, Shirley Chen

What are “Flexible Visual Identities”, Will They Replace Logo-centric Design?

If You Love Your Brand, Set It Free

Making Branding Agile

The flexible future of branding and the death of the logo as we know it

2__Other brand thinking: definitions, and challenges

Michael Zamojcin, Kevin Walser, Andrew Thornton

The hottest branding trend of the year is also the worst

What Happens When People and Companies Are Both Just ‘Brands’?

A Brand is Not a Way of Life: The Fallacy of Lifestyle Brands

Is Emotional Storytelling the Future of Branding?

The Future Of Branding Is Debranding

(* the expectation in this section is that you will research main topic further, not just rely on links).

3__Brand Forward

Sarah Foltz, Shemayeh Hart, Asumi Hassan.

The future of branding? The third dimension

The Radical Future Of Branding

Branding Once Meant Logos. Today, It Means AI

The Artificially Intelligent, Body-Hacking Branding Of 2022

Brands 2030: Ten forecasts of the future.

………………………………………………………………………………………

date due: 8/29 __________ @3:45

4__*LOCALITY

Zoe Hausman, Brooklyn Longest, Haley McCay

Above:p.76 to 93, chapter 4_In the bubble designing in complex world, John Thackera

Teaser Quote:… “we must look at the links, the interactions, and the patterns”.

Teaser Quote: “Authenticity, local context, and local production are increasingly desirable attributes in the things we buy and the services we use. Local sells, and for that reason is a powerful antidote to mobility expansion”.

Teaser Quote: “Many cities, persuaded that they were now in competition with one another, embraced the concept of marketing. Some started to think of themselves as brands”.

Example case study: https://laoriginal.com/

S E R V I C E D E S I G N

5__Mobilty as a service

Amy Nailor, Anne McDonald, Harrison Kratzer

Designing the Invisible_ p20 to 37 (Lara Penin)

(*see full Penin book text provided by professor for curation, add others resources as appropriate, from other online sources).

other sources:

Service Idea: Creating Mobility Scenarios Through Service Design

The Future of Transport is Autonomous Mobility-as-a-Service

6__Book chapter provided: *Designing the Invisible_ p46 to 69 (Lara Penin)

Andy Hilts, Holly Grobholz, Thomas Conekin

relates to p.52 — is support text, to curate from: Four trends disrupting the way we spend, save and invest