B R A N D I N G
Design Critiques & Discussions
Expressing Brand in Material A step-by-step guide to staying on brand while going Material
IDEO_Designing systems at scale
8 steps to successfully rebrand your business
30 Brilliant Branding Identity Design examples for your inspiration
Difference between a trademark, copyright, and patent
The Secret Ingredients to a Successful Branding Strategy
The best and worst branding of 2015
Brand X student design challenge (NCSU student winners, from my class!)
How Pentagram Brands Itself Through Its One And Only Promotional Material
Logo Design
Renowned Graphic Designer Explains The Role And Significance Of Logos In Design
Logos explained by Michael Bierut
How to price a logo design: free tools and tips from the pros
Does a logo design need to work in black and white to be successful?
Arts & Entertainment
Ahead Of Its Reopening, SFMOMA Releases A Buoyant New Logo
Met Museum (now logo brand, site)
WalkerArt (Radiant Discord: Lance Wyman on the ’68 Olympic Design)
New York’s Metropolitan Museum unveils new logo
Mood setting _ Color palettes from famous movies
Spotify made a tiny change to its logo
MTV’s New Vibrant Rebranding Showcases Original Videos From Its Viewers
TIME & WIRED Covers Featuring Marvel’s Black Panther Aren’t Real… But They Should Be!
Sports
The Brand Brief Behind Nike’s Just Do It Campaign
Tokyo 2020 Olympics logo scrapped after allegations of plagiarism
UT ENHANCES BRAND ACROSS ALL ATHLETICS
Cavalier reveal all new uniforms for 2017
The Los Angeles Clippers Unveil Their Redesigned Logo And Uniforms
Milton Glaser Rates Every Single Olympic Logo Design in History
How Small Outdoor Brands are Making Adventure Accessible
Food
IHOP Has a New Logo for the Emoticon Era
‘Veganise’, A Fun Fashion Brand For Lovers Of Vegan Food And Lifestyle
McDonald’s Uses Tiny Emojis In Ads, Unveils New Product Line Of Clothes & More
Fried Chicken Logo Looks Like A Cock
Krispy Kreme redesigns its coffee cup
Fanta Rebrands With Fun Cut-Paper Logo, Handmade Typography, New Packaging
Tech & Startups
50 Meticulous Style Guides Every Startup Should See Before Launching
Instagram’s big redesign goes live
Reinventing the Logitech brand.
New Logo and Identity for Zocdoc by Wolff Olins
Samsung_Brand Experience Design
Google’s New Logo Is Its Biggest Update In 16 Year
Why No One Cares That Netflix’s New Logo Is Bad
UBER, the craft behind our brand
ANCHORE AND NEW KIND BUILD A BRAND AROUND A NEW SOLUTION FOR CONTAINER-BASED APPLICATION DEVELOPMENT
Microsoft’s New Logo For ‘Edge’ Browser Looks Strikingly Similar To IE Logo
Finally! Apple’s Diverse Emoji Are Here With The New iOS Update
Case Study: Wee Society Branding
Corporate
AT&T Updates Its Logo As Part Of Its Larger Branding Identity Overhaul
Hyatt Introduces A New Brand Of Anti-Hotel For The Airbnb Era
Target Tapped Kids to Make Its Back-to-School Campaign
Target’s Future Will Be Decided by Kids
Car brand MINI has relaunched its visual identity
Rebranding Radpad (Zack Davenport, COD, in NYC)
Fashion
‘Veganise’, A Fun Fashion Brand For Lovers Of Vegan Food And Lifestyle
McDonald’s Uses Tiny Emojis In Ads, Unveils New Product Line Of Clothes & More
Converse ditches its iconic star
Nike becomes first major brand to launch hijab for women
Healthcare
Brands Drop ‘A’, ‘B’, ‘O’ From Logos In Global Blood Donation Campaign
Activism and Politics
Post-Identity Design: Brands, Politics, and Technological Instability
Samuel Mensah: “Black designers are never placed at the forefront
From Obama’s Campaign Designers, A Card Game To Help Companies Define Their Brand
Designing a Revolutionary Visual Identity for the Black Panthers
Municipalities & Governments
Canada Celebrates Its 150th Birthday With Striking New Logo
Brilliantly Designed Pictogram Series For Doha’s New International Airport
Academic
Pentagram’s Michael Bierut Rebrands The MIT Media Lab
Pentagram combines historic logos to rebrand MIT Media Lab
MIT Media Lab’s Brilliant 2011 Logo Has 40,000 Permutations [Video]
Frontin’ vs. Keepin’ It Real: A case study for design education
Other
Marijuana Branding the New Wild West (Tina Hardison, COD alum)
S E R V I C E D E S I G N
About Service Design
Shelley Evenson – Service as Design
This is service design thinking (book, online portal)
What mine is yours: the rise of collaborative consumption
Service Design_ “Pivot: AIGA Design Conference”
Corporate
Thanks To IKEA You’ll Now Be Attending Strangely Awesome Virtual Weddings
HBO Now & Uber Let ‘Game Of Thrones’ Fans Request For An Iron Throne Ride
Lesley Mottla of Zipcar Talks Delightful Experience Design at Delight 2013
Airbnb’s Interactive Project Makes Strangers Draw Cool Portraits Of One Other
A Conversation on Service Design with Airbnb, Good Eggs and Lyft.
Politics & Activism
Using Algorithms To Predict Gentrification
How Designers Can Help The Black Lives Matter Movement
‘Diversity Does Not Happen By Accident’ and Other Lessons About Equity in the Maker Movement
Healthcare
Mayo Clinic: Design Thinking in Health Care – Case Study
Arts
On Broadway, Lev Manovich (Data viz)
A Creative Service That Transforms Your Favorite Tweets Into Unique Art Prints
I N T E R A C T I O N D E S I G N
About Interaction Design
The pros and cons of card sorting in UX research
How Tools Have Shaped the Role of the Designer
Ways of Experiencing Design & Design Thinking Across Disciplines
The Context of Mobile Usage – The Big Picture
27 Apps Designers Can’t Live Without
The experience cycle (hugh dubberly)
Interactive guide to famous logos and their hidden meaning
10 Recent Digital Projects Shaping Experiential Graphic Design
Can Designers Create Work Without Any Visuals?
Corporate
Uber’s Breathalyzer Gives You A Ride Home If You Exceed The Limit
YouTube Kids: YouTube’s having a baby!
People Can Literally ‘Drink’ This Unique, Interactive Campaign By Coca-Cola
Rethink the Staff Workplace | Library by Design, Spring 2015
Dove Challenges Women To ‘Choose Beautiful’ In Social Experiment
Nike Turns A New York City Street Corner Into A Giant Interactive Shoebox
Music
LEARN ABOUT AFRICAN-AMERICAN CONTRIBUTIONS TO MUSIC WITH THIS NEW INTERACTIVE
Hip-Hop: Designing For Authenticity (A Case Study)
AR & VR
Augmented Reality – The Past, The Present and The Future
You Should Probably Check Your Pokémon Go Privacy Settings
Take a Walk in Someone Else’s Shoes with POV-Altering Headgear
THE INSIDE STORY OF GOOGLE’S BIZARRE PLUNGE INTO VR
The New Yorker comes to life with augmented reality cover
Urban Design
Virtual Animals Invade the Streets of Bristol
Ekene Ijeoma is an artist, designer, fellow at The Kennedy Center and Urban Design Forum
Nike Turns A New York City Street Corner Into A Giant Interactive Shoebox
Information Visualizations
How to design information visualization
The counted, people killed by the police in the US
Information overload, why it matters, and how to combat it
Design & Everyday Life
ANTICIPATORY DESIGN The next design trend is one that eliminates all choices
How UI/UX Design Will Map The Future Of Self-Driving Cars
Designing for the realities of home (refrigerator refresh)
Politics & Activism
Laurie Anderson Collaborates with a Former Guantanamo Bay Detainee
Meet The Game Designer Creating Video Games with Social Impact
The counted, people killed by the police in the US
Dating
‘Hands-Free Tinder’ Lets Your Heart Rate Decide Where To Swipe
Tinder’s Playful Ad Shows Its Instagram Tie-In Helps You Find Better Matches
GD301_Fall 2019 